Direct Response Television, otherwise known as DRTV, is an interesting phenomenon. Even in an era of declining TV viewership, the category is booming. Creatively speaking, we always try to stay true to the essential selling proposition and inform viewers, while avoiding the “But wait, there’s more” school of non-stop pitching. The best DRTV spots are ads, to be sure, but they’re never insulting or annoying. We hope you’ll agree once you’ve seen the following.