2008 Safety Campaign

After a series of unfortunate accidents involving pedestrians, SFMTA needed to heighten
its message of safety. These TV PSAs, which were also produced in two Chinese languages
and Spanish, used a humorous approach to drive the point home.

Agency: In-house
SFMTA marketing director: Deanna Desedas
Creative director: Chimmy Lee
Producer: Michele Dennis
DP: Barry Stone
Editor: Jon Francis
Music/audio design: Phil Schroeder