Jonathan Villet and Fiona McDougall, the dynamic duo behind OneWorld Communications,
came up with the concept using a soap opera motif to communicate a new state program
designed to help people understand their phone bills. We produced the campaign in English,
Cantonese, Mandarin and Spanish, which is shown here. Thanks to actor’s Gigi Guizado’s
great performance, the message is universal.

Producer: George Young
DP: Eli Adler
Editor/designer: Jon Francis
Composer/audio mixer: Steve Shapiro
OWC principals: Jonathan Villet, Fiona McDougall
CPUC marketing director: Terrie Prosper