BART, and You’re There Campaign

In an era of recession and expensive gas, BART owns the commuter market. But its trains are
not nearly as well-utilized in the off-peak hours. This campaign aims to attract ridership from
those who are going places, other than work.

Agency: Bridges Marketing Group, Walnut Creek CA
Principal: John Bevan
BART marketing director: Dave Martindale
Producer: George Young
DP: Frazer Bradshaw
Editor: Brandon Butrick, Photon Creative
Music: Steve Shapiro